期刊名称：Animus : Revista Interamericana de Comunicação Midiática
印刷版ISSN：1677-907X
电子版ISSN：2175-4977
出版年度：2017
卷号：16
期号：32
页码：114-128
DOI：10.5902/2175497725561
出版社：Universidade Federal de Santa Maria (UFSM)
摘要：The dialogues proposed in the study are limited to describing scenographies of the article written by Veja ’s magazine site regarding Bel Pesce, so as to identify the entrepreneur discursive ethé built up by the site’s magazine edition, and by Pesce communicational post on her official Facebook page. As theoretical framework of the study, one uses Maingueneau’s (2011, 2015, 2016b) and Amossy’s (2016) postulates. The research methodology is exploratory, with a qualitative approach, through a case study. The interpretations made on this research direct a dialogue, through the speech analysis, to a better understanding of the discursive ethos, supported by scenographies that arise from the enunciation.
