期刊名称：Animus : Revista Interamericana de Comunicação Midiática
印刷版ISSN：1677-907X
电子版ISSN：2175-4977
出版年度：2017
卷号：16
期号：32
页码：298-326
DOI：10.5902/2175497726154
出版社：Universidade Federal de Santa Maria (UFSM)
摘要：The Millennium Generation, added to contemporary society a new thinking about business formats. New modeling and new managerial profiles began to take hold of the organizational environment with the digital environment as a stimulus. In this context, the article aims to identify the factors that stimulate the creation of new digital business models by Millenium Generation. In order to meet this objective, the exploratory and descriptive method was adopted, and as a technical procedure, a bibliographical research and field research was conducted with 14 digital startups managers. It was identified that the main reasons for the creation of innovative digital businesses are concentrated in two aspects: to transform an idea a future business, different from the traditional models; And "make money" from the company's growth or by selling when it becomes attractive to venture capitalists.
