期刊名称：International Journal of Computer Science and Network Security
印刷版ISSN：1738-7906
出版年度：2017
卷号：17
期号：11
页码：124-130
出版社：International Journal of Computer Science and Network Security
摘要：This paper is intended to examine the impact of perceived risk and perceived cost to accept mobile commerce in Pakistan. This research uses extended Technology Acceptance Model (TAM).The proposed model was tested through Structural Equation Modeling (SEM) with the help of Analysis of Moment Structures (AMOS) software using sample data of 414 responses collected through clustered sampling approach, on seven point Likert scale. Findings indicate that risk, cost, perceived ease of use and perceived usefulness are the considerable factors that influence the behavioural intention to accept M-commerce. Results further indicate that 71.4% variance in behavioural intention is explained by its predictor variables. Moreover, Pakistani consumers have some reservations about the cost and risk factors involved in M-commerce. Results indicate negative correlation between cost, risk and behavioural intention. Therefore, both cost and risk can be considered barriers in large scale diffusion of M-commerce in Pakistan. Besides many contributions, this research seizes many significant practical and theoretical implications for researchers, practitioners, policy makers, retailers, managers, technology consultants, software vendors, information systems developers, investors.
关键词：TAM; Perceived Risk; Perceived Cost; Mobile Commerce; Pakistan
