摘要：The article presents the results of the hermeneutic analysis of soviet films of the “stagnation” period (1969–1984) on the student theme. It compares the media texts to the cultural and historic tradition and reality of the “stagnation” era. The research objective was to analyze and characterize the cultural and historical contexts, to define the role and value of the university topic in the mirror of the Soviet cinema in terms of social studies, culture studies, film studies, anthropology, gender studies and media education. The author of the article concludes that the soviet cinematography of the “stagnation” epoch officially supporting the communist ideology: 1) referred to eternal topics in arts; 2) created mainly politically and ideologically neutral media texts focusing on critical reflection on reality, acute social conflicts, moral and patriotic education of youth, overall youth culture promotion; 3) reflected both positive aspects, achievements of the soviet state in the stagnation period, and negative sides of sociopolitical and cultural life of soviet people; 4) continued to use stereotyped role and gender media text character profiles; 5) broadened the scope of problems, narrative and genre range of media texts about university and students; 6) more realistically presented media images of university teachers and students in comparison to the cinematograph of the “thaw” period; 7) diversified the social typology of university students’ and teachers’ media images; 8) used a variety of artistic devices for describing characters and reality; 9) dynamized the dramatic and psychological effects in creating media texts personages, their characters and fates.
