出版社：Instituto Tecnológico y de Estudios Superiores de Monterrey
其他摘要：Online Social Networks (OSN) are the new tools that students are using to interact, communicate and collaborate for school work . T he impact on school activities , as well as the communication mechanisms among students, ha ve just started to be stud ied . This research focuses on this issue , trying to answer the question: How do college students use OSN to improve communication and exchange knowledge? For this purpose we used the application of two online surveys applied to students of business adminis tration (BBA - Bachelor in Business Administration) and informatics management (BIM – Bachelor in Informatics Management) students in 2010 and 2012 in Mexico . Our findings reveal that business administration students are the ones that use these kinds of pl atforms more frequently for sharing information and communicat ing with their peers . The comparison of these two surveys shows how the behavior and activities among students ha ve changed.
其他关键词：Education; Internet; students; OSN; online social media; Twitter; Facebook.
