出版社：Universidade Regional do Noroeste do Estado do Rio Grande do Sul
摘要：A incorporação de modelos sustentáveis de uso e exploração dos recursos naturais passa a ser visto como um diferencial capaz de gerar vantagens competitivas no contexto organizacional. Deste modo, as empresas têm procurado integrar os princípios e práticas do desenvolvimento sustentável em seu contexto de negócio, conciliando as dimensões econômica, social e ambiental da sustentabilidade. Este estudo tem como objetivo central conhecer os principais aspectos que norteiam as ações da empresa no sentido da responsabilidade socioambiental como estratégia competitiva. Para isso, inicialmente realizou-se uma revisão da literatura relacionada aos assuntos sobre gestão ambiental e responsabilidade socioambiental. Na sequência foi elaborado um estudo de caso por meio de en- trevista e análise documental em uma das principais empresas do setor sucroalcooleiro brasileiro.
其他摘要：The incorporation of sustainable patterns of use and exploitation of natural resources is seen as a differentiator able to generate competitive advantages within an organizational context. Thus, companies have sought to integrate the principles and practices of sustainable development in their business context, reconciling economic, social and environmental dimensions of sustainability. This study has as its central objective to know the main aspects that guide the company’s actions towards environmental responsibility as a competitive strategy. For this, initially carried out a lite- rature review on issues related to environmental management and environmental responsibility. Then a case study through interviews and documentary analysis into one of the leading companies in the Brazilian sugarcane sector was prepared. The results show the key role of the incorporation of socio-environmental imprint on the strategic dimension of the company. The company studied has developed in this direction, in which the main aspects of economic management business has incorporated environmental dimension. Similarly, the alcohol sector as a whole has also followed this direction, in which the correct environmental resource management shall fundamentally by a new design in relation to the management of people, technology and processes.
