期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2017
卷号：12
期号：2
页码：21-36
语种：English
出版社：Universidad de Talca
其他摘要：Various electronic business - to - consumer m odels have been presented during the past years with different classifications. Each of these models has different dimensions. This paper uses expert knowledge to identify two key dimensions of business to customer models. Each researcher has his own list of b usiness - to - consumer models, and there are differences in the existing lists. In this paper, some appropriate models are identified through interview with experts and fuzzy Delphi method for launching a business. The positions of these models are determ ined in terms of identified aspects then. Based on the obtained results, ten electronic business - to - consumer models were specified and the dimensions of the type of product and the type of financial rel ationship with the customer were determined to provide two - dimensional map. Then using fuzzy Delphi method , the position of these models in two - dimensional map was identified.
其他关键词：E-commerce; Business to consumer; E-business; Two dimensional model; Fuzzy Delphi panel; Financial model.
