期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2017
卷号：12
期号：2
页码：37-53
语种：English
出版社：Universidad de Talca
其他摘要：Many telecommunication companies in Malaysia have been attracted to invest significantly in the de velopment of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adopt ion rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been em ployed to examine the barriers, including usage, value, risk, tradition, image, and perceived cost barriers. The results of this study have been derived from data collected from 227 generation X consumers through questionnaire survey. The findings of this study show that, except the cost barrier, all other barriers significantly affect the mobile commerce adoption. These results enable local businesses to develop solutions to eliminate the resistance barriers and act as a means of understanding how to possi bly enhance the rate of mobile commerce adoption in Malaysia. This research provides an extended Innovation Resistance Theory model by adding the perceived cost barrier construct, a negative valence factor, for the adoption intention of mobile commerce.
其他关键词：Mobile commerce; Innovation resistance theory; Negative valence factor; Generation X ; Malaysia.
