期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2017
卷号：12
期号：2
页码：54-70
语种：English
出版社：Universidad de Talca
其他摘要：Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality i s responsible for maintaining and attracting consumers and creating a positi ve attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e - quality and e - satisfaction and how they influence the attitude tow ards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the cons umer is not satisfied with it. On the other hand, the stakeholder needs to pay attention to maintain a high - quality web site if he wants to increase the attitude toward the brand to attract consumer to the sport event, because the event can generate revenue to the sponsors, cities and citizens.
