期刊名称：Journal of Theoretical and Applied Electronic Commerce Research
印刷版ISSN：0718-1876
电子版ISSN：0718-1876
出版年度：2017
卷号：12
期号：1
页码：1-20
语种：English
出版社：Universidad de Talca
其他摘要：Popular products in online stores often have overwhelming numbers of reviews. To help consumers identity quality reviews, (Site 1) crowdsources this decision by asking consumers to vote on the helpfulness of reviews. Many studies assume these votes reflect the information quality of a review, but this does not account for the influence of fake votes. This study investigates whether f ake votes influence judgments of review information quality . From controlled questionnaires given to 294 consumers, we found that fake vote counts could c ompletely reverse judgments of information quality in both directions. Specifically, fake votes affect ed consumers’ processes of purchase decision - making and product research. Overall, fake votes changed both review judgments and purchase behaviors.
其他关键词：Consumer reviews; F ake votes; R eview information quality (IQ); Anchoring; Product learning; Purchase decision - making.
