期刊名称:Journal of Case Research in Business and Economics
印刷版ISSN:1941-3378
出版年度:2009
卷号:1
出版社:Academic and Business Research Institute
摘要:Salespeople have historically been challenged with gray areas related to ethics and personal selling. In this case study, we present an actual event in which a salesperson was faced with such a gray area; balancing the requirements of a sales job with the needs of a customer. Discussion questions to guide a class discussion related to the case are provided.