期刊名称：Journal of Case Research in Business and Economics
印刷版ISSN：1941-3378
出版年度：2014
卷号：5
出版社：Academic and Business Research Institute
摘要：Steven Alexander, CEO and Chairman of Charger Electronics, has a dilemma. He heads up one of the largest distributors of electronic chargers and power supplies in the world. His firm is extremely successful and has been in business for over 60 years. However, he just left his annual strategic planning meeting and a number of very important questions could not be answered with the data available to the firm's managers. He reflects on the situation and turns to an old friend for advice. The two of them conduct some research and discover that a customer relationship management (CRM) computer system can address many of the unanswered questions. He calls another meeting of top management the following week to present his findings and recommendation. He wonders if he is making the right recommendation.
