期刊名称：Journal of Case Research in Business and Economics
印刷版ISSN：1941-3378
出版年度：2014
卷号：5
出版社：Academic and Business Research Institute
摘要：The 787 Dreamliner has been touted as the aircraft of the future, but the program has been hampered with development problems, delays and most recently, fires. Boeing has spent billions in research and development and for a new facility in Charleston, SC to produce the aircraft. This study analyzes the potential value Boeing could earn on the 787 program. Assuming orders and deliveries materialize as expected, Boeing could achieve upwards of $50 billion over the next 20 years. Markets appear optimistic about Boeing and the 787 program. An analysis of abnormal stock returns shows the recent bad news about the 787 only temporarily affected Boeing's stock price. As long as the 787 remains problem-free, the future of Boeing appears to be promising.
关键词：Project valuation; event study; aircraft industry; abnormal returns; capital budgeting
