文章基本信息
- 标题：Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
- 本地全文：下载
- 作者：Martínez-Ruiz, María P. ; Gómez-Suárez, Mónica ; Jiménez-Zarco, Ana I. 等
- 期刊名称：Frontiers in Psychology
- 电子版ISSN：1664-1078
- 出版年度：2017
- 卷号：8
- 页码：2224-2226
- DOI：10.3389/fpsyg.2017.02224
- 出版社：Frontiers Media
- 关键词：consumer behavior; Market; marketing 3.0.; marketing 4.0.; consumer emotional journey
