期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2018
卷号：9
期号：2
DOI：10.14569/IJACSA.2018.090252
出版社：Science and Information Society (SAI)
摘要：Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine the factors affecting user behaviour intention of social media usage. TAM (Technology Acceptance Model) for Social Media by Rauniar et al. is adopted to provide empirical evidence of teens in Indonesia. Data were collected through questionnaire survey and hypotheses are analyzed with SEM (Structural Equation Modeling). Result shows that factor affecting Indonesian teens in using social media is perceived usefullness (PP), while Trustworthiness (TW) has no significant influence towards thier intention to use social media.
关键词：Social media; Technology Acceptance Model (TAM); user behavior; perceived usefulness; trust; intention; actual use; Structural Equation Modeling (SEM)
