期刊名称：Studia Universitatis „Vasile Goldis” Arad – Economics Series
电子版ISSN：1584-2339
出版年度：2016
卷号：26
期号：3
页码：33-43
DOI：10.1515/sues-2016-0013
语种：English
出版社：Walter de Gruyter GmbH
摘要：The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.
关键词：innovation ; packaging ; functions of packaging
