期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2018
卷号：96
期号：1
页码：149
出版社：Journal of Theoretical and Applied
摘要：As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their shopping experiences, knowledge, as well as providing information about product and services to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Most of the studies in relation to eWOM happen to be fragmented as they consider either the antecedents or consequences of eWOM leading to conflicting results especially in s-commerce. The present study aims to look into the antecedents and consequences of eWOM in s-commerce from different literatures and aggregate them into a comprehensive model to guide future research. This study will help managers and practitioners to understand the antecedents and consequences of eWOM communication, and it will also spur the research community to delve into more research in order to investigate other drivers as well as consequences of eWOM communication in s-commerce.
关键词：eWOM; Social commerce; Social media; Purchase intention; Antecedents; Consequence
