首页    期刊浏览 2024年07月09日 星期二
登录注册

文章基本信息

  • 标题:A STUDY ON MOBILE ERP APPLICATION USAGE OF SMARTPHONES: A CASE OF TRAVELING SALESMAN IN PHARMACEUTICAL COMPANY
  • 本地全文:下载
  • 作者:SANGMIN LEE ; KUN DONG CHOI
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2018
  • 卷号:96
  • 期号:2
  • 页码:492
  • 出版社:Journal of Theoretical and Applied
  • 摘要:Today, many organizations have implemented the ERP system to enhance the efficiencies of their business processes regardless of the company size and industry sector. Moreover, lots of the organizations have already adopted the mobile version of the ERP system, which actually provide the interface to enable to get access to the back-end ERP system. In this sense, it is obvious that mobile applications that connects to the companys ERP systems is very useful tool for traveling sales forces since they can complete their tasks without having to open their laptop. In Korea, Pharmaceutical companies are one of the largest industry sectors who are quite dependent on the salespersons competencies. However, not many studies regarding the mobile ERP application usage in pharmaceutical industry were found. Thus, this study examined what influences the salespersons satisfaction level when they use a mobile ERP application. In addition, the relationships between the user satisfaction level in pharmaceutical industry and that of other industry sectors were investigated. To achieve this goal, this study examined variety of existing mobile application evaluation model, and constructed a conceptual model by adopting some factors from TAM and D&Ms IS success model in order to satisfy the research objectives. This study found not only the significant factors that influenced the satisfaction level of the sales forces in pharmaceutical companies, but also the factors of user satisfactions that varied across industry sectors.
  • 关键词:Mobile Applications; M-ERP; User Acceptance Model; User Behavior; TAM; D&M IS Success Model
国家哲学社会科学文献中心版权所有