期刊名称：Revista Brasileira de Cineantropometria e Desempenho Humano
印刷版ISSN：1415-8426
电子版ISSN：1980-0037
出版年度：2018
卷号：23
期号：51
页码：108-122
DOI：10.5007/1518-2924.2018v23n51p108
语种：Portuguese
出版社：Univ Federal De Santa Catarina
摘要：This paper has as main objective to understand why companies use market research as a source of information for their business, with a comparison between what they want to apply for a research and the effective use of the information received. The main methodological approach was based on the 'Model for identifying needs, seeking and use of information' (MAFRA PEREIRA, 2010), and from this approach has drawn up a script for conducting interviews with clients of research institute located in Belo Horizonte (MG). The results showed the applicability of the model, identifying information needs, gaps of information and the effective use of information in their respective organizational contexts; besides the methodological procedures for conducting and analyzing the results.
关键词：Estudo de Usuário; Pesquisa de Mercado; Comportamento Informacional; Necessidades; Busca e Uso da Informação
