期刊名称：Journal of Tourism, Heritage & Services Marketing
电子版ISSN：2529-1947
出版年度：2016
卷号：2
期号：1
页码：30-35
DOI：10.5281/zenodo.376333
出版社：Alexander Technological Institute of Thessaloniki
摘要：The aim of the paper is to study the factors influencing the development ofnetworked collaboration between small and medium-sized businesses in the Italian touristindustry. These businesses are obliged to choose networking when faced with difficulties ofgrowth and the need to improve their offer for increasingly discerning customers. The paperaims to add to the recent studies on the management and governance of small and mediumsizedtourism businesses, and to pinpoint new development processes to deal with the notabledifficulties that the sector is subjected to. A survey was carried out by administering aquestionnaire to a sample of Italian travel agencies and tour operators, specialising inincoming and outgoing activities. The sample consisted of 2,200 enterprises (or 70% of thetotal operating in Italy) and was addressed only to small or medium-sized businesses (withless than 250 employees and a turnover less than 40 million euros a year). The narrownessof the sample analysed constitutes a limit to the work, and eventual future studies should tryto analyse all tourism companies with a view to discovering new business opportunities,relieve critical situations and above all, call attention to appropriate issues of governance.
关键词：Small and medium; sized enterprises; innovation; competitive advantage
