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文章基本信息

  • 标题:Extending tourism marketing: Implications for targeting the senior tourists’ segment
  • 本地全文:下载
  • 作者:Athina Nella ; Evangelos Christou
  • 期刊名称:Journal of Tourism, Heritage & Services Marketing
  • 电子版ISSN:2529-1947
  • 出版年度:2016
  • 卷号:2
  • 期号:1
  • 页码:36-42
  • DOI:10.5281/zenodo.376336
  • 出版社:Alexander Technological Institute of Thessaloniki
  • 摘要:The continuous monitoring of market trends is one of the most important roles thatmarketing scientists and practitioners should fulfill. Tourism is significantly affected bymajor demographic, cultural and economic trends. In the last few years there is considerabledebate on the radical demographic changes taking place around the globe and one of themain issues arousing in many developed and developing countries is this of ageingpopulation.
  • 关键词:Market segmentation; senior tourism market; ageing population; market;targeting; destination marketing organisations.
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