摘要：Water conservation is an area Extension has emphasized nationally to enhance public engagement in protecting water resources. The findings presented in this article are from a study that addressed regional water conservation opinion leaders' demographic characteristics, water use behaviors, water conservation information sources, interest in learning about water-related topics, and preferred learning channels. The intent behind the study was to provide insight into how Extension professionals can engage the power of opinion leaders in different regions of the United States. The findings revealed that opinion leaders are not using Extension as a source, and the article includes recommendations for strategic efforts Extension professionals across the United States can use to activate opinion leaders.
关键词：water conservation ; opinion leaders ; communication channels
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