标题：THE INFLUENCE OF GREEN PROCUREMENT ON CUSTOMER RELATIONSHIP MANAGEMENT, INFORMATION QUALITY AND REVERSE SUPPLY CHAIN AMONG MANUFACTURING SMES IN GAUTENG PROVINCE
期刊名称：International Journal of Business and Management Studies
电子版ISSN：1309-8047
出版年度：2018
卷号：10
期号：1
页码：1
出版社：Social Sciences Research Society
摘要：The ultimate reason for the need and importance of green procurement is toestablish and develop an environmental management system for bothenvironmental benefits and profit maximisation. Green procurement is aboutreducing waste and finding strategic means of being more efficient to reduce costs.This process of becoming more efficient can impact positively on an organisation’scustomer relationship management, improve information quality and possiblyreduce the rate of product returns. This is possible because, as the need forenvironmental sustainability increases, organisations that implement sustainablesolutions are becoming more competitive and stand a better chance of higher levelsof business growth. The research gap is that more organisations are going green inorder to enhance their relationship with customers and their corporate reputation.In other words, as competition among organisations becomes more strategic,manufacturing SMEs that refuse to integrate a sustainable green procurementstrategy or practice into their business operation might suffer, as customers wouldonly buy from organisations that offer sustainable options. Because sustainableprocurement involves collaborative relationships among all parties within a supplychain, developmental tools and techniques have been put in place and, as such,organisations are able to effectively manage and optimise customer relationshipmanagement, influence information quality to customers and enhance their reversesupply chain strategy. Green procurement strategies enable organisations to lookout for materials, parts, products and production equipment based on price,environmental impact, quality as well as forward and reverse delivery solutions.The purpose of this study, therefore, is to determine the influence of greenprocurement on customer relationship management, information quality and reverse supply chain among manufacturing SMEs in Gauteng province. The reliability and validity of the measuring instrument will be tested using the measurement model assessment. This will be achieved through confirmatory factor analysis (CFA). SEM will be used to test the model fit and hypotheses by using Statistical Package for the Social Sciences (SPSS) software and Analysis of Moment Structures (AMOS) version 24.0 to assess the measurement and the structural models. Finally, managerial implications of the findings are discussed and limitations and future research directions are indicated.
关键词：customer management; information quality; reverse supply chain;green procurement; social exchange theory.
