期刊名称：International Journal of Cyber Society and Education
印刷版ISSN：1995-6649
出版年度：2012
卷号：5
期号：1
页码：35-54
出版社：Academy of Taiwan Information Systems Research
摘要：This research investigates the influence of selected channel characteristics on young consumers’ choices of physical or virtual channels for information searching and purchasing. Since internet shopping, as well as multi-channel shopping, became popular, finding factors that influence channel choice is important to understanding these behaviors. Situations of channel lock-in during mentioned phases of the buying process are described and their antecedents investigated. Perceived channel characteristics include general attitude toward a particular channel or some sub-dimensions of perceived advantages and risks of that channel. Structural equation modeling has been used to analyze the data.
关键词：Internet Shopping; Physical Retail; Information Search; Channel Choice
