期刊名称：International Journal of Cyber Society and Education
印刷版ISSN：1995-6649
出版年度：2012
卷号：5
期号：1
页码：85-90
出版社：Academy of Taiwan Information Systems Research
摘要：This study investigated how businesses operate e-shops in a transaction-orientedvirtual community. This research employed a multiple case study approach by observingthree cases of e-retailers, as being new e-commerce initiates, operating their businesseson the Yahoo! e-auction website. The results showed that e-shops displaying amusingstories can attract site visitors and “spick and span” e-shop design format can be helpfulfor converting visitors into buyers.
