摘要：The next article shows the results of the analysis on television strategy and participative activity of the public registered by the official profiles on Facebook of the two national series that showed the highest audience average during the first semester of 2014: El Principe and Galerias Velvet. Researches show the preference of the audience on participating on the net during the most approximated time lapse to its broadcasting on television, reacting, above all, to media contents.
关键词：Audience; Facebook; social television; social network; fiction; series.
