期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2018
卷号：08
期号：02
页码：417-431
DOI：10.4236/ajibm.2018.82027
语种：English
出版社：Scientific Research Publishing
摘要：Shared value creation concept emphasizes the future development of the enterprise to meet the needs of society into the core activities, create economic value by solving social problems, and ma k e the bottom of the pyramid of low-income groups (BOP) markets for the practice of the concept and provide a comfortable environment. Based on six cases of enterprises operating in China’s rural market, this paper discusses how enterprises can achieve economic returns and create social value strategies and approaches at the same time. Results show that because the BOP market is empty obstacles , such as lack of value chain and the system, enterprises need to build the heterogeneity of organization, institutions and individuals inter-departmental cooperation network to overcome, in the end by connecting two ways to enhance the capacity and promote local market shared value creation.
关键词：Innovative Networks;The Bottom Market of The Pyramid;Network Governance
