期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2018
卷号：08
期号：03
页码：686-699
DOI：10.4236/ajibm.2018.83046
语种：English
出版社：Scientific Research Publishing
摘要：Consumers will have a temporary feeling of embarrassment, when they experience unexpected events, which will influence consumers’ cognition and behavior. This paper focused on embarrassing emotion in consumption and reviewed the related literature. We expound the concept of consumption embarrassment and distinguished the similar concepts, then summed up antecedents and the outcome variables. The model of consumption embarrassment is concluded on the existing empirical conclusions. Direction of future research is discussed in the end.
