期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2018
卷号：08
期号：04
页码：946-962
DOI：10.4236/ajibm.2018.84065
语种：English
出版社：Scientific Research Publishing
摘要：Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance , logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure) , and t hen build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects ’ success. The forecast model based on data mining has good prediction accuracy.
