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  • 标题:Research on the Dissemination Path of Virtual Reality Book Publications
  • 本地全文:下载
  • 作者:Feifei Han ; Zhangzhi Ge ; Rongting Zhou
  • 期刊名称:Open Journal of Social Sciences
  • 印刷版ISSN:2327-5952
  • 电子版ISSN:2327-5960
  • 出版年度:2018
  • 卷号:06
  • 期号:03
  • 页码:108-121
  • DOI:10.4236/jss.2018.63007
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.
  • 关键词:Virtual Reality Book Publications;Virtual Reality Technology;Dissemination Path
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