期刊名称：Sport si Societate : Revista de Educatie Fizica, Sport si Stiinte Conexe
印刷版ISSN：1582-2168
出版年度：2016
卷号：16
期号：2
出版社：Alexandru Ioan Cuza University of Iasi
摘要：Football clubs have to develop brand loyalty on their consumers to survive in the industrialised football sector since loyalty brings psychological and behavioral commitment to the football clubs. Points of attachment is substantial since it involves the factors creating brand loyalty. The degree of interest towards points of attachment of a football club can differ according to demographical factors and the favourableness typologies of the football consumers. In this research, it is aimed to find out if demographical factors and favourableness typologies of the supporters of “The Big Four” in Turkish Super League make any differences on points of attachment. For this purpose, 662 students at Bülent Ecevit University in the spring period of 2013-2014 were reached by using convenience sampling method. Kruskal-Wallis and Mann-Whitney U tests were applied. As a conclusion, it was determined that demographical factors and favourableness typologies created statistically meaningful differences on the points of attachment.
其他摘要：. Football clubs have to develop brand loyalty on their consumers to survive in the industrialised football sector since loyalty brings psychological and behavioral commitment to the football clubs. Points of attachment is substantial since it involves the factors creating brand loyalty. The degree of interest towards points of attachment of a football club can differ according to demographical factors and the favourableness typologies of the football consumers. In this research, it is aimed to find out if demographical factors and favourableness typologies of the supporters of “The Big Four” in Turkish Super League make any differences on points of attachment. For this purpose, 662 students at Bülent Ecevit University in the spring period of 2013-2014 were reached by using convenience sampling method. Kruskal-Wallis and Mann-Whitney U tests were applied. As a conclusion, it was determined that demographical factors and favourableness typologies created statistically meaningful differences on the points of attachment.
关键词：points of attachment ; favourableness typologies ; brand loyalty
其他关键词：points of attachment ; favourableness typologies ; brand loyalty
