期刊名称：Annals of the Alexandru Ioan Cuza University - Economics
电子版ISSN：2068-8717
出版年度：2017
卷号：64
期号：1
页码：45-57
DOI：10.1515/aicue-2017-0004
语种：English
出版社：Walter de Gruyter GmbH
摘要：This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concern s and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment.
