摘要：The present study emerged out of the perception about the relevance of religious events in the Brazil. Due the fact of religious festivals were directly linked to the culture, a case study was carried out in Festival Halleluya , an event that happen since 1997 in the country, but which shows a gap related to its consolidation and consequently it also presents lack of data related to its planning, organization and execution. Given the expressiveness of the event in relation to the public, coverage, periodicity and partners, and because this event is an icon when we talk about Festivals that has cultural and religious importance in the country, this paper sought to systematize the information regarding to the organization and planning of the Festival Halleluya that happens in Fortaleza (Ceará/CE, Brazil). Then, it presents a descriptive research approaching the typology of case study, with quantitative-qualitative procedures inherent to the field research and using bibliographical research. As main results: it was possible to detail the phases of the event in the year 2015, to identify volunteers as the main people involved in the organization and conduction of the festival, in addition it was verified stabilization in the number of participants and a considerable increase in the numbers related to the items which involve the people solidarity.
关键词：Turismo;Organização de eventos;Eventos culturais-religiosos;Festival Halleluya;Tourism;Events organization;Religious-cultural events;Festival Halleluya
