期刊名称：International Journal of Managing Value and Supply Chains
印刷版ISSN：2230-7966
电子版ISSN：0976-979X
出版年度：2017
卷号：8
期号：3/4
出版社：AIRCC
摘要：The contribution of animal farming subsector to GDP of Bangladesh at constant price is 1.66 percent, ofwhich more than fifty percent is contributed by poultry industry. Poultry hatchery is the backbone of thisindustry. This research has tried to explore the value chain dynamics and challenges of integration facedby SMEs vis-à-vis larger poultry hatcheries. The research framework is designed along Porter’s valuechain model. Primary data were collected from20 chief executives and senior management professionalsfrom hatcheries of varied sizes that supply more than 60% of the demand for chicks.The research has foundthat larger hatcheriesenjoy significant competitive advantage over their SME counterparts due to extensivevalue chain presence, use of modern technologies, methods and processes, stronger brand image, propermarketing activities, effective customer services, better economies of scale and scope, continuoustechnological development, proper people management and stronger infrastructural support.
关键词：Poultry Hatchery; GP (Grand Parents); PS (Parents Stock); DOC (Day Old Chicken) & SME (Small &;Medium Enterprise)
