期刊名称：South Asian Studies : A Research Journal of South Asian Studies
印刷版ISSN：1026-678X
出版年度：2016
卷号：31
期号：1
页码：43-56
出版社：University of the Punjab, Lahore
摘要：Issues are debated on media and then redistributed into society through interpersonalconversation.Public deliberations lead to formation of public opinion on the issues of publicconcern. Public opinion refers to the views held by those who participate in public discourse.Quality of public opinion is based on quality of the discourse and quantity of the participation.The main objective of the study is to analyze the effects of the media on quality of the publicopinion.A sample of 338 respondents was selected from various sections of the society, i.e. semiand unskilled labor, government employees, professionals, students, and housewives from theprovincial capitals of Pakistan. Aquestionnaire consisting of 48 items(Kim et al, 1999) regardingconversation patterns was adapted to use in Pakistani context.According to the results of thestudy when an issue was frequently discussed in talk shows on TV channels,people discussed itin their interpersonal conversation. Increase in quantity of information from differentperspectives enhanced quality of public opinion.
