期刊名称：International Journal of Development and Sustainability
印刷版ISSN：2186-8662
出版年度：2018
卷号：7
期号：3
页码：1026-1037
出版社：International Society for Development and Sustainability (ISDS)
摘要：This article will discuss the level of validity and reliability of instrument to measure social media skills among small and medium entrepreneurs in Pengkalan Datu River. The level of validity and reliability of a research instrument is very crucial to ensure research credibility. Through this article, it’s clearly stated the definition of validity and reliability, the administrated of pilot test, and face validity of the instrument. The findings show the reliability of the instrument is very high with the value of Cronbach alpha exceeding the index of 0.7. Whereas, through the face validity assessment which is run among expertise shown the level of validity is high according to expertise feedback. While, the validity of the instrument was represent by the correlation value is also shown it’s very high, with a value of correlation is exceeding 0.3 index of correlation.
关键词：Face Validity; Reliability; Social Media Skills; Small Medium Enterprise
