期刊名称：International Journal of Mechatronics, Electrical and Computer Technology
印刷版ISSN：2305-0543
出版年度：2016
卷号：6
期号：20
页码：2841-2848
出版社：Austrian E-Journals of Universal Scientific Organization
摘要：Firms operating in innovative environments often keep track of their strategies (Blue Ocean and Red Ocean) by keeping a balance of market exploration and exploitation. There comes a point where companies feel that transformation of their capabilities to adopt a contrasting strategy requires capability transformation. This study addresses this process through absorptive capacity. Our study argues the pivot role of absorptive capacity by effective utilization of resources in capability transformation to adopt the contrasting strategy while keeping a balance of exploration and exploitation in the organisation.
关键词：absorptive capacity; innovative environments; business strategy; red and blue ocean; capability transformation.
