期刊名称：Social Sciences and Education Research Review
印刷版ISSN：2392-9863
电子版ISSN：2393-1264
出版年度：2017
卷号：4
期号：2
页码：161-166
出版社：Editura Sitech
摘要：An interesting facet in the life of the organizations that we want to highlightin this article is to present some aspects of the relationships with the media duringorganizational crisis. Complex and complicated, this relationship involves theactivation of numerous levers that build a necessary communication with themedia. The dimensions of our approach have not allowed us to highlight all theunderlying aspects on which such a relationship is built, but we have drawn only afew general frameworks that are important to follow if organizations areconfronted with moments of crisis. The crisis management team in theorganization plays an important role in maintaining and developing communicationwith journalists in a correct way, in communicating information on the crisis, onthe evaluation of its effects, on rebuilding the organization. The tools that helpbuild the organization's relationship with the media are the press release, the pressconference and the press kit. The press release during a crisis must be concise, witha brief, but accurate summary of events, with an indication of the measures takenby the organization to mitigate the effects of the crisis. In turn, the pressconference will be prepared by knowing the positions taken by journalists, byemphasizing the role of the spokesperson. The press kit is a lot richer; it is one ofthe most important ways to relate to the media. The clarity of the relationshipcertainly leads to the efficiency of the measures taken to fight the crisis. The pressremains a fast way of communication between the organization and its audiences.
