摘要：http://dx.doi.org/10.5007/2175-8042.2017v29n50p90 The paper presents and discusses the themes that permeate the soccer agenda in Lula's government (2003-2010). Therefore, a documentary research that implied in selection of news produced and published by the Ministry of Sport Press Office (ASCON) was undertaken . The organization of data – in thematic units – resulted in the identification of [at least] four themes, namely: management of clubs; financing; security in stadiums; and FIFA World Cup 2014. The discussion suggests a modernization process (conservative) that assumes adequacy of the mode of mega-events building logic and, pari passu, the privatization/commercialization guidelines.
关键词：Soccer;Public Policy;Lula’s Government;Fútbol;Políticas Públicas;Gobierno de Lula;Futebol;Políticas Públicas;Governo Lula
