Melaka is a popular tourist destination, rich in historical and cultural heritage attraction. These attractions offer learning opportunities to various visitors. Based on this strength, Malacca has ventured into educational tourism. This study aimed at investigating the perception of domestic tourists on the educational values of tourism products in Melaka. Quantitative method was used and questionnaires were distributed at the Melaka World Heritage Sites. A total of 176 questionnaires were received from domestic tourists. Data were analyzed using SPSS 20.0. The scope of the questionnaire includes part A; demographics, part B, traveling patterns; part C, covers tourism motivation, education, experiences, tourism products, and part D, suggestions. Results showed that tourists perceived both benefits in short and long term traveling. The tourists had more experience on the historical and culture compared to the nature-based products. In conclusion, tourism activities and products should be diversified, renewable and interactive to ensure valuable educational experiences.