摘要：The objective of the present study was to validate a theoretical model to measure business success ofMicroinsurance in South Africa. The empirical process of validation is based on literature research. The model wastested amongst 400 employees from four insurance companies offering Microinsurance (MI). 261 questionnaireswere filled (a response rate of 62.25%). The validation process aimed to validate the variables that measure eachof the business success influences; assess the sampling adequacy, test the applicability of the data for multivariatestatistical analysis; determine the importance of each of the MI’s business success influences; and test the reliabilityof each of the business success influences. All these objectives were successfully met. This culminated in the finalresult, namely the model to measure business success of MI and was proven statistically to be a valid and reliablemodel that can be used to measure the business success of MI in SA. The research is of value to the Government,Microfinance institutions, Microinsurers, Insurers, NGOs, academics and researchers.
