期刊名称：International Review of Management and Business Research
印刷版ISSN：2307-5953
电子版ISSN：2306-9007
出版年度：2018
卷号：7
期号：2Part 1
页码：380-386
出版社：Academy of IRMBR
摘要：Higher learning institutions are beginning to embrace social media and realizing the potential power and implications for a new learning model. The emergence of social media has impacted significantly on how students learn and the way instructors teach and share knowledge and information. This study was conducted at Faculty Hotel and Tourism Management, Selangor branch, Puncak Alam campus, Universiti Teknologi MARA, Malaysia. Respondents for the study were first year undergraduate students who enrolled in Housekeeping course. This study would like to obtain information and feedback from the students on the new teaching and learning approaches using social media, particularly Facebook as a learning tool in terms of its usefulness and ease of use. An interview was conducted to 35 respondents and it was found that Housekeeping page created on Facebook is useful and convenient to the students based upon the students’ deliberations. Students confirmed that using social networks increased both enthusiasm for learning and motivation and should be one of the current educational settings. This study highlights the importance of social media and educators in higher learning institutions should take this opportunity to join and connect with these technologies that are already integrated into students’ daily lives and to design an innovative and creative educational environment.
关键词：Higher Learning Institution; Social Media; Facebook; Learning Tool; Innovative; Creative.
