期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2017
卷号：5
期号：1
页码：480
DOI：10.15680/IJIRCCE.2017.0501097
出版社：S&S Publications
摘要：Data mining, as a discipline, is a group of techniques ranging from statistics, computer science,operation research and artificial intelligence, for efficient and automated discovery of previously unknown, valid,novel, actionable and understandable knowledge in large databases. Association rule mining is the data mining taskemployed to solve an important problem in marketing parlance viz., market basket analysis. This process analysescustomer’s buying habits by finding associations between the different items that customers place in their shoppingbaskets. Here we will use PSO algorithm for basket data analysis. We will try to analyse the buying habits of thecustomers, so that we can predict the customers need and help the seller to sell the items and to build a betterrelationship between them.
关键词：Association Rule Mining; PSO; Data analysis; Market basket analysis
