期刊名称:International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN:2320-9798
电子版ISSN:2320-9801
出版年度:2017
卷号:5
期号:3
页码:3744
DOI:10.15680/IJIRCCE.2017.0503010
出版社:S&S Publications
摘要:Pricing a product is one of the most important decisions an organization can make. Marketing researchhas developed several different approaches to price optimization. They include product shape, its completeness, sizeperception, and consumption and price models. They have been especially fruitful in illuminating consumers’ decisionprocesses across multiple marketing-related domains, particularly those underlying valuation and choice. It representsan advance in testing previously unaddressable research questions notably, whether researchers can predict consumers’thought processes on the basis of some spatially distributed pattern. This work describes and compares several of theseapproaches related products.