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文章基本信息

  • 标题:A Study on Products Price, Shape Perception in Marketing Research
  • 本地全文:下载
  • 作者:Devishree.T ; Kavitha.S
  • 期刊名称:International Journal of Innovative Research in Computer and Communication Engineering
  • 印刷版ISSN:2320-9798
  • 电子版ISSN:2320-9801
  • 出版年度:2017
  • 卷号:5
  • 期号:3
  • 页码:3744
  • DOI:10.15680/IJIRCCE.2017.0503010
  • 出版社:S&S Publications
  • 摘要:Pricing a product is one of the most important decisions an organization can make. Marketing researchhas developed several different approaches to price optimization. They include product shape, its completeness, sizeperception, and consumption and price models. They have been especially fruitful in illuminating consumers’ decisionprocesses across multiple marketing-related domains, particularly those underlying valuation and choice. It representsan advance in testing previously unaddressable research questions notably, whether researchers can predict consumers’thought processes on the basis of some spatially distributed pattern. This work describes and compares several of theseapproaches related products.
  • 关键词:Products; Price revenue; Market research; Product shape; Gabor-Granger Technique
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