文章基本信息

标题：How do consumers select wine? Factors that affect the purchasing decision of wine consumers in Singapore.
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作者：Chan, David
期刊名称：Perspectives in Asian Leisure and Tourism
出版年度：2018
卷号：3
期号：1
页码：5
出版社：University of Massachusetts - Amherst
摘要：This paper examines the key factors that affect Singapore wine consumers in selecting their wines and with the results to serve to inform businesses in hotel, club, restaurant and bar on how Singapore consumers buy their wines.
关键词：Factor; Wine; Consumer; Selection; Singapore