出版社:Richards College of Business, University of West Georgia
摘要:Business schools are increasingly engaging with sustainability as an importantissue to be addressed in the curriculum. Traditional courses such as principles ofmanagement and marketing, Business and Society/Social Issues in Business, andStrategic Management are convenient curricular options for such content, however anincreasing number of specialty courses related to environmental sustainability areemerging. Identifying useful literature to address both theoretical and applied issues inthese courses is important. This review offers an analysis of two highly regarded booksthat address these issues from different perspectives. Dieter Helm’s, Natural Capital:Valuing the Planet, provides a rigorous examination of environmental issues and theirimplications from a strong theoretical framework drawing on economic theory. Whereas,McKenzie Funk’s, Windfall: The Booming Business of Global Warming, provides a grittier analysis of real-word business practices that get beyond the idealistic to challenging business opportunities and threats. Together these books provide fertile conceptual and applied insights for discussion in a variety of courses in the current and evolving business school program of studies.