期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2017
卷号：5
期号：5
页码：10736
DOI：10.15680/IJIRCCE.2017.0505108
出版社：S&S Publications
摘要：Humans are very well expressive with their emotions. Any Situation will make no two people to behavein the same manner,since all have their own emotions. So what the customers will expect from the product and howwould they react to the same product service ,is a major concern for digital markets. Hence there is a need to make aclose study about the customer’s behavior and find a way to progress in the growing digital world.This paper focuses on why IT and Digitization should matter for the society and why the organisation should takeresponsibility for their teams and their own digital intelligence[8].Digital Intelligence will incorporate customers(i.eusers) interaction and their behavior towards a certain product with the help of some smart technologies . Importance isgiven fully to what the customers think and understanding them better ,so they get the correct significance of theproduct received from the market.
