期刊名称：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
出版年度：2008
语种：English
出版社：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
摘要：Marketing institute is one of the important factor in horticulture agribusiness andone of the including the pledge commodity of is orange. This article aim to wish toknow earnings of farmer and margin marketing of orange in Sub-Province of Karo .Result of analysis of farming show the existence of advantage in this commodityconducting, this matter isn't it from ratio of R/C to 2, 97. Acquirement of marketingmargin between institutes of marketing in concerned tend to vary and lame.Acquirement of the marketing margin at modern market, retailer, interislandmerchant, and merchant of mains market each of Rp 4.300 / kg, Rp 900 / kg, Rp 350/kg, and Rp 1.000 /kg. Whereas acquirement of marketing margin at merchant ofcompiler of and countryside of perkoper equal to Rp 150 / kg and of Rp 125 /kg.Mount share farmer of orange to institute of marketing of modern market, retailer,merchant of mains market and interisland merchant each of 10%, 17, 14%, 24,0%,and 28,57%. While to institute of marketing of merchant of compiler of andcountryside of perkoper equal to 80% and 72,73%. Economical, orange still profit.This advantage still improved potential corrected the production system of so that theproductivity of can be improved. To be expected by this production process canimprove quality and amount especially higher level super ordinate again so that haveopportunity to access to market the broaderness, especially export.
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