出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The study aimed to understand the role of public relations in building the mental image of Islamic banks in Jordan .To achieve the study results, a questionnaire was designed and distributed over a sample amounting 188 individual. All collected questionnaires were analyzed through using the SPSS. The analysis results indicated that Public relations impacts in building Islamic Bank Image. Moreover the activities practiced by public relations affect Islamic bank image .The study suggest that Islamic banks are requested to pay attention to research and field studies and benefit from the scientific research centers to carry out the public relations programs that help the bank in improving its mental image Keywords: public relations, Islamic banks, Islamic Banks Image
