首页    期刊浏览 2024年11月25日 星期一
登录注册

文章基本信息

  • 标题:Structured Review of Research Methodologies Applied in Internet Banking
  • 本地全文:下载
  • 作者:Mugdha Yogesh Keskar ; Neeraj Pandey
  • 期刊名称:Journal of Marketing and Consumer Research
  • 电子版ISSN:2422-8451
  • 出版年度:2018
  • 卷号:43
  • 页码:20-28
  • 语种:English
  • 出版社:International Institute for Science, Technology Education
  • 摘要:Internet banking has been studied for about last two decades. This study conducts a review of the research techniques used in internet banking domain for last fifteen years (2002 to 2017). The research papers were selected from various reputed databases and subjected to content analysis before inclusion. The study will enable the researchers and bankers to understand the rigor of analysis, choose appropriate research technique and further develop methodologies for conducting research in the field of internet banking.
  • 关键词:Internet banking; sampling methods; survey instrument; data analysis techniques
国家哲学社会科学文献中心版权所有